Author. Publisher. Changemaker.
November 09, 2023

The Author's Guide to Email Marketing Featuring Matt Treacey

If you're feeling frustrated and overwhelmed by your lack of book sales, despite your efforts to utilize email marketing, then you are not alone. Many authors find themselves stuck in a cycle of sending out newsletters, freeb...

If you're feeling frustrated and overwhelmed by your lack of book sales, despite your efforts to utilize email marketing, then you are not alone. Many authors find themselves stuck in a cycle of sending out newsletters, freebies, and promotional emails, only to see minimal results. Instead of seeing increased book sales and stronger connections with readers, you may be experiencing low open rates, unresponsive subscribers, and a sense of wasted time and energy.

"Email is the most overlooked marketing channel, but it's the highest ROI channel with the highest engagement. It is — or it can be — a huge and active group of people, and it an an audience you own.  It's the most reliable and direct access you can have."
— Matt Treacey

In this episode, you will learn how to:

  • Boost book sales and connect with readers through effective email marketing strategies.
  • Unlock the power of email lists to maximize your author platform and reach a wider audience.
  • Create a thriving ecosystem with your email list, fostering stronger relationships with your readers.
  • Unleash the benefits of email marketing and watch your book sales soar.
  • Personalize and segment your emails to engage readers on a deeper level, resulting in increased book sales and reader loyalty.


The resources mentioned in this episode are:

Sign up for Matt Treacey's email marketing consultation services: Visit Matt's website to learn more about his services and how he helps clients improve their email marketing strategy.

Purchase Matt Treacey's book Natural Orders: Email Marketing Automation Strategy for Small Online Business to discover valuable insights on taking your email strategy to the next level.

Join the Ingenium Books Books podcast community: Subscribe to the Ingenium Books Books podcast on your favorite podcast platform to stay updated on the latest episodes featuring authors, publishers, and changemakers.

Follow Matt Treacey on social media: Connect with Matt on social media platforms such as Twitter, LinkedIn, and Instagram to stay updated on his latest insights and tips on email marketing.

Attend a webinar or workshop on email marketing: Keep an eye out for upcoming webinars or workshops hosted by Matt Treacey or other industry experts to deepen your knowledge and skills


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Matt Treacey Profile Photo

Matt Treacey

Author & Email Marketing Strategist

Combining a decade in email marketing automation with a background in ecology, Matt is an expert at building systems designed for growth. His uniquely designed framework currently generates millions of dollars in email revenue for dozens of small online businesses across the US and Oceania. Matt Treacey is the go-to email marketing consultant for some of the world's top business authors.