Season 1
Author's Guide to Effective Book Marketing: Insider Tips from Yvonne Caputo, Author of Dying With Dad
In the tumultuous journey of book launching, Yvonne Caputo's path took an unexpected turn. As she poured her heart into her 2nd book, Dying with Dad , little did she know that her marketing strategies would lead her down a ca...
Sell Sheets: What Are They And Why Do You Need One?
The sell sheet is a tool that helps retailers see how your book can help them reach, engage and satisfy their customers. The sell sheet can help us achieve our goals for sales, reviews and promotion but it is also a powerful...
Book Marketing Mindset with Yvonne Caputo
It could be said that an author's work is never done—even after the book is written and published. Marketing the book is an ongoing endeavour. On this episode we talk about how mindset can either help or hinder your efforts. ...
Accounting for Authors
Money, money, money: it’s always about money. Whether you’re at the beginning of your author journey, in the middle of it or at the other end and you’re selling books like hotcakes, you’ve got to deal with the money. So we ar...
Public Speaking for Authors with Yvonne Caputo and Marjorie Aunos
As an author, it doesn’t take very long after you’ve published your book – and sometimes even before you’ve published your book – before you are going to be required to speak in front of an audience. Now that audience may be ...
Build Your Author Platform with Anne Janzer
Traditional publishers are all looking for the same thing as they consider which authors and books to take on: a solid manuscript, a unique approach and clear audience, and an author with a platform. As indie authors, the con...
Your Book Launch Street Team: A Case Study
There's a really good reason that traditional and hybrid publishers leave plenty of time between the book being finished and the actual publish date: and that's to give launch marketing and street team efforts sometime to wor...
Successful Coauthoring with Tricia Jacobson and Marie Beswick Arthur
Writing a book is often a solitary venture. Some might even say it can be lonely. It doesn’t have to be, though. Teaming up with another author can make for a better book. It can even change history: just look at how Carl Ber...
Publishing Contracts
If you're an author, or you're working toward becoming an author, you can't get very far down the road before you encounter publishing contracts. Perhaps your eyes glaze over and you just sign what's in front of you, or your ...
Plagiarism Problems and How to Minimize Risk
No doubt you’ve heard, by now, about the legal dispute between Dawn Dorland and Sonya Larson, brought to light by a recent New York Times article titled “Who Is the Bad Art Friend?”, written by Robert Kolker and published in ...
Cautionary Tales for Social Media
When it comes to social media, authors are no different from anyone else: if we want to raise awareness and engage in conversations with new people and new networks, we probably want to be active on social media. But what do ...
Surprising Facts about Reader Reviews
What if there was a way for you to help more readers discover your book? To determine whether your book will help them, whether that's by entertaining them, exposing them to new experiences or ideas, showing them how to do so...
What is Hybrid Publishing
Boni and John from Ingenium Books discuss a relatively new trend in publishing: hybrid or partnership publishing. Actually, hybrid publishing has been around for a long time: it's been a model selectively employed by traditio...
Point of View and Narrator's Psychological Distance
We are here today to talk about something that might trip one or two authors up every now and again, certainly at the beginning of their journey into being an author and that is point of view or POV. And related to that is th...
Ten Publishing Lies Told to Indie Authors
Let’s debunk some of the most pervasive myths and look at the top ten publishing lies told to indie authors. If you’re a novice to publishing, you’ve probably already come across a ton of conflicting information. A big reason...
Titles! When to sweat the small stuff with Stephanie Feger
Book titles. Who hasn't spent hours... days! months! working on just the right book title? What's the purpose of your book title? Why does it matter? What if someone else has published a book with the same or similar title? T...
Author Spending: When, What, How Much? With Roseanne Cheng
The intersection of money and authors is littered with confusing road signs and paved with uncertainty. Well beyond "how much can I earn once my book is published' the issue of money and authors is something we must all addre...
The Book Cover Design Brief with Jessica Bell
It's a common English idiom and I'm sure you've heard it: You can't judge a book by its cover. This metaphorical phrase means you can't always tell the value of something only by what it looks like on the outside. EXCEPT if w...
Neuroscience of Narrative with Lisa Cron
It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so back to square one they go for a to...
Leaving the Safe Harbor with Tanya Hackney
You’re likely familiar with the term “safe harbor.” Figuratively, it’s any place or situation that offers refuge or protection. Literally, it’s a harbor where ships can stay safe—whether from a storm, or pirates or during war...
Narrating Your Own Audio Book with John Wagner-Stafford
Audiobooks have been gaining steadily in popularity, which means every author should be asking themselves: is producing an audiobook right for me? And if the answer is yes, how? Do I narrate myself? Do I set up a home studio?...
How to Launch Your Book with Tara Alemany
There's nothing quite as exciting for an author as the prospect of the book they've been writing and working so hard on finally being published. And then there's nothing quite as daunting as the book launch. In particular, fo...
Crowdfunding for Books with Oriana Leckert
Writing, publishing, and marketing a book is a big project, with lots of moving parts. Regardless of publishing model, there are costs involved: editing, layout and design, metadata research and preparation, and never mind al...
Creating a Great Kids Book with Adrienne Quintana
Every author was a reader first. And this love of reading is commonly cultivated as children. Children who read become adults to write... but more than that, they become adults who think, lead, innovate, and contribute. Writi...